Store Messaging Assessment (SMA)
Every retailer faces the challenge of maintaining a daily sign production environment, which leaves little time to plan and execute improvements. AccessVia’s Store Messaging Assessment (SMA) provides comprehensive insight into a retailer’s current state and delivers a plan of action.
The SMA is valuable for new AccessVia customers looking to advance technology and improve processes as well as existing AccessVia customers contemplating an upgrade or wanting to maximize their investment in our tools.
We visit a minimum of two stores and spend a half-day at your headquarters offices talking with subject matter experts and gathering information, and tailor each assessment to focus what is important to the retailer organization. The assessment output delivered is a detailed roadmap for improvement and includes opportunity for ROI that will guide your transition from a sign "factory" to a strategic, consumer messaging center. The result? You’ll lift sales and cut costs!
You spend millions to design and develop your brand. But when your customers actually visit your retail stores, is the brand’s integrity unfulfilled or broken? It's called the "Point of Purchase" but it is really the "Point of Decision." Did you know that 85% of purchase decisions are made in store? Isn’t it time to pull together the strands from your shopper messaging fabric and weave an effective messaging strategy?
What is your shopper messaging fabric? It’s every strand of messaging you present in your retail environment. It’s the way the end-cap promotions complement the planostrips in the center of the aisle, it’s the direction from which your customers arrive at your top selling products, and it’s what your customers realize at that final Point of Decision. In short, shopper messaging fabric is every thread woven together to create a complete messaging strategy.