Messaging Effectiveness Assessment

You spend millions to design and develop your brand. But when your customers actually visit your retail stores, is the brand’s integrity unfulfilled or broken? It's called "Point of Purchase" but it is really the "Point of Decision." Did you know that 85% of purchase decisions are made in store? Isn’t it time to pull together the strands from your shopper messaging fabric and weave an effective messaging strategy?

What is your shopper messaging fabric? It’s every strand of messaging you present in your retail environment. It’s the way the end-cap promotions complement the planostrips in the center of the aisle. It’s the direction from which your customers arrive at your top selling products. And it’s what your customers realize at that final Point of Decision. In short, shopper messaging fabric is every thread woven together to create a complete messaging strategy.